Aruj Joshi

Why WhatsApp Pay Couldn’t Crack the Indian Market? What Went Wrong?

India is at the heart of all that cut and thrust in digital payments. Its digital payments landscape has been growing at a breakneck pace, drawing in major players from abroad and each competing for its piece of the rapidly expanding pie. One of the services was WhatsApp Pay, a feature within the messaging app

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How Spotify’s Discover Weekly Captured Users’ Hearts?

In the fast-growing world of music streaming, Spotify has managed to remain at the top through its relentless introduction and subsequent improvement in bringing new features that enhance user experience. Discover Weekly playlist is one of the biggest game-changers that played a crucial role in making Spotify such a big hit. Discover Weekly is one

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